by Lawrence Wilson, MD

THE EMERGENCY CARE PARADIGM VERSUS NUTRITIONAL BALANCING

One of the most pernicious facts of life today is that many people only take care of their health when faced with a crisis or emergency. This is extremely costly in terms of money, time lost form work, and in every other way. It is also often tragic because some die very young of a preventable heart attack or some other illness.

Unfortunately, the emergency health care attitude is extremely common. The emergency mentality is the exact opposite of nutritional balancing science, for which reason I want to contrast the two approaches. Nutritional balancing might be described as “preventive maintenance”, although it is much more than this. The emergency attitude might be described as “no maintenance”, and “waiting until the aircraft is dropping out of the sky before one begins to repair it”. This is a stark contrast, but absolutely true.

THE ROOTS OF THE EMERGENCY CARE ATTITUDE

Allopathic medical care, the dominant system in all Westernized nations, is based largely on emergency care. It is quite good at trauma and emergency care, in fact. So this is what is glorified in the media, on television shows, and elsewhere.

The health insurance industry is also built around this concept of costly emergencies. It could be designed around preventive measures, purchasing the right food and water, taking the time to relax and heal, and so on. However, prevention is definitely secondary in the insurance system at this time.

Drug medicine is also most effective for emergencies where swallowing some poisons is less important than saving a life. So, once again, the drug professionals, in selling their wares, often emphasize their excellent ability to stop a heart attack, kill a tumor, lower a high blood pressure, and so on. This is all emergency medical care, in a sense.

Laziness is the other large reason why many people do not take an interest in their health until a crisis occurs. People are not taught in school that our bodies are machines, and like any machine, the parts will wear out much faster if they are not lubricated, nourished and otherwise maintained in proper working order. Most people understand this fact in relation to their car, their home, their computers, and every other piece of machinery they encounter. However, they are in the dark when it comes to doing the same thing for the body. This is why nutritional balancing science is so needed today, as it directly addresses prevention, rather than seeking for ‘cures’ or remedies.

The other factor that plays into the emergency medical care drama, as it were, is that some people love drama. This may sound odd, but it is true. The body can provide plenty of this drama, especially if health is poor. The desire for drama can thus feed the emergency medical care mentality.

HOW TO HELP PEOPLE TRANSITION FROM THE EMERGENCY ATTITUDE TO THE PREVENTIVE ATTITUDE

This is often our challenge if we want people to stay with a nutritional balancing program. Here are just a few suggestions, and I’ll add more as we think of them:

1. Make it fun, or at least enjoyable as much as possible.

2. Make it easy.

3. Make it simple, which helps to make it easy and fun.

4. Make it something that is socially acceptable and even something others will envy and want, too.

5. Make it easy to understand and talk about. We need to be able to talk about it in a way that anyone can understand. Any books or other items that make it simple and easy to discuss are helpful.

6. Offer more support and encouragement. This may involve phone contact, email, blogs, articles and so on. This is both an educational effort as well as a social networking effort to reduce anxiety, answer questions that arise, and spread the good news.

7. Teach the spiritual aspect of nutritional balancing science, not just the physical aspect. The reason for this is that otherwise people confuse nutritional balancing with all the other healers and healing systems that promise symptom removal. These range from allopathic drug medicine to energy medicine to herbs, and so on. All these have a place, of course, but they are different from preventive maintenance and spiritual development that is possible only with nutritional balancing, in our experience.

8. One-on-one contact with clients seems to be very important. Natural practitioners may, at times, resent the time needed to explain and answer questions about their work. They need to understand, however, that medical doctors are not doing the same kind of work. Even most holistic doctors act more like mechanics or technicians, often, spending relatively little time with patients and really not teaching patients about health and healing.

In contrast, the excellent nutrition consultants and practitioners of nutritional balancing science are more like the doctors of olden times who really got to know their patients. Then they act not only as technicians to provide relief of pain and suffering, but also act as counselors, teachers, friends, advisors and confidants.

This is a greatly expanded role and one that is not rewarded financially, for example, in modern American and European societies. However, more and more people are seeking this type of “doctor” and are happy to pay for it to a degree. Insurance is paying only for the technical aspects, but the real doctor/teacher/counselor/confidant role is far more subtle and hard to teach, in fact, and harder still to evaluate financially in an adequate way. For now, one can only do one’s best.

Ways to help pay for the time required to help people one-on-one with nutritional balancing programs. A simple way is to suggest that clients buy supplements from the consultant or doctor. It can help one keep one’s fees low, yet be compensated for spending a lot of time on the phone or email keeping in touch with the clients or patients.

Another way is to offer other products or services related to the main program. This might be to sell clients saunas, enema equipment, vitamin chests, baggies, books, CDs, DVD programs, or others. It might also involve selling equipment such as carrot juicers, steamers, etc.

One may also offer other services, such as cooking classes, trips to the market to learn about vegetables and proper shopping, or a trip to the home of the patient to evaluate the kitchen setup and make recommendations. One can also offer seminars, workshops, webinars, and other educational programs.

Some practitioners object to selling products, calling it a conflict of interest. I do not agree with this at all, and I think it is a mistake if the doctor or nutritionist is afraid to offer other products or services in connection with nutritional balancing science. The clients need the right products and services, and providing them is a legitimate service to offer, in my view. If one does not wish to take advantage of the offer, that is a choice that a person has.

Some practitioners also do not want to do the other services such as cooking demonstrations, lectures, etc. This is a personal decision, as each of us have different abilities and talents. However, these “extra” services and products are helpful for people, and can be essential to build a practice and maintain it.

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